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Low Cost Solar Signaling Dynamic Shift for Utility Planning

Recent news that Austin Energy is looking to sign a 25-year solar energy PPA for less than 5 cents per kilowatt-hour is not just solar notable, it’s utility notable. The two projects totaling 150 megawatts are admittedly larger than typically seen for PV, creating obvious economies of scale, but we must take note as most other aspects are replicable by utilities across the U.S.

Customer Choice and the Emerging Utility Business Model

With the explosion in available information (and the technology to use it), the age of the customer is upon us. Conventional business models are being challenged in industries all around us. Consumers can now go to brick and mortar stores, test out a product, and then shop and purchase on-line, completely disconnecting the revenue stream. Similarly, in a matter of minutes, while in route, we can survey restaurant options and their reviews, phone a friend, and even find out what today’s special is before making a decision. Or we can simply order take out and pick it up on the way home.