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The ALS ice bucket challenge goes solar

Unless you've been living under a rock the past month or so, you know that the ALS ice bucket challenge has gone beyond viral, raising more than $100 million worldwide. It was only a matter of time before challenges were issued to and from solar companies, and to its credit, the industry -- founded as it is on innovation and daring -- has responded with flair and creativity, both in ice bucketing and donations to the cause.